Who Is Search Hog?
Search Hog is a digital marketing agency specialising in search marketing (SEO and PPC) and Web Design. They are a friendly, close-knit team that takes a personal approach, getting to know their clients inside and out. The name "Search Hog" reflects the idea of "hogging" the search results for their clients, with many businesses aiming to dominate search result pages. The brand is fun, playful, and non-conformist. The brand refresh aims to integrate the hog motif more prominently into the website, social media, and company literature.
Brand Motif and Tone
The inverted version of the marque is carefully considered to work on darker backgrounds. The original brand mark was sharp, suggesting danger, which didn’t align with the brand’s core values. The primary colour palette ensures a playful and personal tone, with green accents evoking the forest, where the hog resides.
Visual Identity Rollout
The result is a more cohesive brand, with hog-themed elements incorporated into the website through new colour swatches and brand patterns. Search Hog’s refreshed brand system is also utilised across social media, creating bold and engaging content.
